AI TRAINING
AI for marketing content and SEO
Train marketers to scale on-brand content and SEO with AI without losing quality.
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Run the diagnostic →What it covers
A practitioner-level training for content marketers, SEO specialists and brand managers. Participants build a content engine that combines LLMs, brand-voice prompts and SEO tools (Surfer, Clearscope, Semrush) to ship 3-5x more publishable drafts per week. We cover topical authority, E-E-A-T signals, the limits of AI-generated content, and how to keep a human voice. Includes hands-on work on a real campaign brief.
What you'll be able to do
- An AI-augmented editorial calendar
- Brand-voice prompt pack ready to share with freelancers
- Clear quality gates before anything ships
Topics covered
- Brand-voice prompt engineering
- Topical clusters and SEO research with AI
- Editorial workflow: draft → human polish → publish
- Avoiding Google's spam policy traps
- Measuring impact on organic traffic
Delivery
Best with brand guidelines and Google Search Console access in the room.
What makes it work
- Senior editor reviews every output for the first month
- Weekly tracking of organic clicks and rankings
Common mistakes
- Publishing unedited AI drafts and losing rankings
- Skipping topical strategy and chasing keyword volume
When NOT to take this
Don't apply if your domain has Google manual actions or thin-content penalties pending.
Providers to consider
- Altitud Consulting
- OpenClassrooms
Sources
Other trainings at this level
This training is part of a Data & AI catalog built for leaders serious about execution. Take the free diagnostic to see which trainings your team needs.